1,200+
clients coached
86,000+
workouts logged
92%
average client adherence
How it works
From signup to first rep in minutes
STEP 01
Sign up & choose your path
Pick Work with a Coach or Train Self-Guided, then answer a few questions about your goals and experience.
What's your main goal?
Lose fat
Build muscle
Get stronger
STEP 02
Get your plan
Coached? A dedicated trainer (or AI-assisted coaching) is assigned and builds your program. Self-guided? You're auto-matched to a proven built-in plan.
12-Week HypertrophyASSIGNED
Week 2 of 12 · 4 sessions / week
STEP 03
Train, log, progress
Open today's workout, watch demos, log sets. Hit your macros, track weight and photos, and stay accountable with check-ins and form checks.
Squat 1RM (est.)+35 lb
Everything in one app
Built around how you actually train
Workouts with video
Demo video and set-by-set targets for every exercise, reps, load, RPE, rest.
Nutrition & macros
Daily calorie and macro targets, easy food logging, coach-built meal plans.
Progress tracking
Weight trends, measurements, photos, streaks, and per-lift strength history.
Two-way messaging
Message your coach and get feedback directly on your logged workouts.
Form checks
Upload a lift video, get a frame-by-frame review from your coach.
Booking & calendar
Book sessions in-app; syncs to Google Calendar and Apple Calendar.
Nutrition that actually sticks
Your targets, your diary, your streak
Calories remaining at a glance, protein/carb/fat bars that update as you log, and goals set by your coach, not a generic calculator. Weekly averages and streaks keep you honest.
Switching from another app?
Coming from another platform? Your full history comes with you.
Workouts, nutrition, weigh-ins, photos, messages, programs, import everything from your old app, free on every plan.
Pricing for members
Start free. Pick your level.
7-day free trial on every package. Cancel anytime.
Self-Guided
The low-friction on-ramp
$19/mo
✓Built-in programs, auto-matched to your goals
✓Workout + nutrition tracking
✓Exercise video library
✓Progress tools, trends, photos, streaks
Most popular
1:1 Coaching
A dedicated coach in your corner
$99/mo
✓Dedicated coach, human or AI-assisted, assigned at signup
✓Custom programming built for your goals and schedule
✓Weekly check-ins and plan adjustments
✓Form checks and unlimited messaging
✓Everything in Self-Guided
Elite
Fully bespoke, highest touch
$197/mo
✓Everything in 1:1 Coaching
✓Priority messaging, fastest response times
✓Video calls with your coach
✓Fully bespoke nutrition and meal planning
Choose coaching and you'll be assigned a dedicated Fitness Factory trainer, or opt for AI-assisted coaching, right after signup. Switch levels anytime.
For coaches
Run your coaching business here
Bring your clients, import their history from your old platform, program, message, and get paid, all from one trainer portal.
1
Start your 14-day trial, land in the trainer portal, no card required
2
Add or import clients, invite by email or one-click import your whole roster from your old platform
3
Build or assign programs, phase-based builder with video, sets, reps, supersets
4
Set nutrition targets, macros, meal plans, and adherence tracking
5
Message, review, adjust, form checks, adherence flags, and the Recovery view
6
Schedule, book sessions; syncs to Google and Apple Calendar
Coach plans
14-day free trial, no card required. Annual billing = 2 months free. Every plan includes workouts + video, nutrition, messaging, progress tracking, calendar sync, and free import from other platforms.
Member results
Proof over promises
−25 lb in 16 weeks
"My coach adjusted my plan every single week. I never had to guess, I just opened the app and did the work."
- Jamie R., coached member
+80 lb on my squat
"The form checks changed everything. I uploaded a video, got feedback the same day, and my lifts finally started moving."
- Derek K., coached member
First pull-up at 47
"I started self-guided and upgraded to a coach after a month. Same app, same history, nothing lost in between."
- Sara P., member
6-day logging streak
"Tracking macros used to feel like a chore. Now my targets, meals, and workouts live in one place and it just clicks."
- Ava L., self-guided member